The Call of the Lake

A soothing song, inviting all who seek to belong

Stories from the Water

Explore the rich history of our beloved lakes, discover our favorite products for enhancing your lake adventures, and immerse yourself in stories of personal experiences that highlight the magic of the lake.

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It’s that time of year!!❄️🌧️ Stay warm and stylish with our super soft hoodies and classic fisherman’s beanie. The wind and rain resistant packable jackets are perfect for those unexpected weather days.✨10% OFF SELECT ITEMS UNTIL NOV. 30th✨We want to see how you rock your Wake on the Lake gear. Use #WakeOnTheLake and tag us for a chance to be featured on our page.#wakeonthelake #lakelife #hoodieseason #paddling #camping #greatlakes #campfiregear #lakemichigan #freshwater #holidayvibes #puremichigan #paddleboarding #michigan #outdoorlife #adventureawaits