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Your connection to the lake, in a layer you can wear every day. Our signature logo in ivory with teal accents stands out against this dark unisex midweight hoodie, with details inspired by our Native roots and the northern outdoors. From shoreline walks to evenings around the fire, it’s an easy addition to your lake…
A fresh look for your everyday lake layer. Featuring our signature logo in chocolate brown and teal, this unisex midweight hoodie brings together northern woods, freshwater, and our Native roots. Pull it on for a cool morning by the water, a walk-through town, or the drive up north. An easy staple that keeps a little…
An everyday favorite with a worn-in look. Featuring our signature emblem embroidered in brown and teal, this distressed dad hat brings a little northern character to your everyday style. • 100% pre-shrunk cotton twill • Soft crown • 6 sewn eyelets • 6 stitched rows on the brim • 6-panel unstructured cap with a low…
The Wake on the Lake Pontoon Long Sleeve Tee features a small vintage pontoon graphic on the front chest and the full-size matching design across the back. Finished with an antique-white illustration, rust-colored setting sun, and “Freshwater Life” detail, it has a classic lake-worn look made for a comfortable layer on cool mornings, boat rides,…
A classic Up North hoodie with a vintage lake-life feel. Featuring a distressed forest green graphic with a sunset and water detail, this premium heavyweight hoodie is soft, warm, and made for cooler days by the lake. The relaxed unisex fit makes it an easy layer for weekends, road trips, campfires, and wherever Up North…
The Lake Soul Premium Crewneck features our vintage-inspired Lake Soul design with a sunset reflected across the water. Soft, comfortable, and easy to layer, it’s made for cool lake days, quiet mornings, and wherever your lake soul feels at home. • 100% cotton face • 65% cotton, 35% polyester • Charcoal Heather is 55% cotton,…
The Lake Soul Garment-Dyed Crewneck pairs our vintage-inspired Lake Soul design with the soft, lived-in look of Comfort Colors. Featuring warm cream lettering and a muted rust sunset, it’s an easy, relaxed layer made for slow mornings, cool lake days, and wherever the water takes you. • 80% ring-spun cotton, 20% polyester • Garment-dyed 3-end…
The Freshwater Territory Compass Hoodie pairs bold vintage lettering with a classic compass and subtle Great Lakes details. Finished in warm ivory, muted lake blue, and rust tones, it’s an easy everyday layer made for those who are always drawn back to freshwater. • 100% cotton face • 65% ring-spun cotton, 35% polyester • Front…
The lake has a way of staying with you. The Lake Soul Midweight Hoodie pairs distressed lake-blue lettering with a muted rust sunset and reflection for an easy, lived-in feel. Finished with the Wake on the Lake signature, it’s made for slow mornings, cool evenings, and getting back to the water whenever you can. •…
Some places just feel like home. The Lake Soul Midweight Hoodie features vintage cream lettering with a muted rust sunset reflected across the water. Finished with the Wake on the Lake signature, it’s a comfortable midweight layer made for cool mornings, evenings by the water, and wherever your lake soul takes you. • 80% cotton,…
Clean, understated, and made for everyday wear, the Wake on the Lake Signature Embroidered Hoodie features our signature logo embroidered at the chest for a subtle nod to life up north. The minimal design makes this one easy to throw on for cool mornings by the water, weekends at the cabin, evenings around the fire,…
The Freshwater Spirit Crewneck features a hand-drawn paddleboard and dreamcatcher-inspired design in turquoise, finished with flowing water details and subtle Wake on the Lake branding. The classic crewneck fit and soft fleece interior make it an easy layer for cool mornings, shoreline walks, campfires, and those first crisp days when summer starts giving way to…
The Freshwater Spirit Tee pairs a hand-drawn paddleboard-inspired graphic with flowing water details and a rich pop of turquoise against deep brown. A subtle Wake on the Lake print on the sleeve finishes it off without taking away from the artwork. Easy to wear on its own or layered with your favorite flannel, this one…
Celebrate the waters that shape us with the Freshwater Territory Retro Trucker Hat. Featuring a clean embroidered design of the Great Lakes paired with our signature Freshwater Territory text, this classic mesh-back cap is made for long lake days, campfires, road trips, and everything in between. With its structured front, breathable mesh back, and adjustable…
The Paddle to Explore, Camp by the Shore Ringer Tee captures the spirit of Northern Michigan in a clean, timeless design. Featuring a vintage-inspired paddler, pine shoreline, and sunset graphic, it’s made for those who feel most at home where the water meets the woods. Soft, comfortable, and finished with classic contrast trim, this retro-style…
Paddle to Explore, Camp by the Shore Lightweight Hoodie | Lake Life Camping Hoodie. This vintage graphic design speaks to anyone who lives for weekends on the water. Built for comfort and easy layering, whether you’re paddling at sunrise or just repping your love of the outdoors. Makes a great gift for campers, kayakers, and…
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