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$45.00 – $48.50Price range: $45.00 through $48.50The perfect layer for every moment on the water. The Freshwater Runs Deep hooded long sleeve tee in Bella+Canvas 3512 triblend — impossibly soft, lightweight, and made for those in-between moments when a t-shirt isn’t enough and a hoodie is too much. Northern Michigan coordinates sit beneath our boldest design — a quiet nod to…
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$34.00 – $40.50Price range: $34.00 through $40.50The Freshwater Runs Deep Tee was designed for those who carry the water with them. Featuring our signature heritage graphic with a subtle North Star, horizon line, and Northern Michigan coordinates, this piece blends timeless lake culture with modern comfort. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.²…
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$58.00 – $66.00Price range: $58.00 through $66.00The Freshwater Runs Deep lightweight hoodie in is garment-dyed soft, relaxed fit, and made for everyone who feels most alive near freshwater. Northern Michigan coordinates. Wake on the Lake heritage. Comfort Colors 1467 quality that only gets better with time. For those who’d rather be at the lake. Always. • 100% ring-spun cotton • Lightweight…
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$60.00 – $68.00Price range: $60.00 through $68.00Some things run deeper than the water itself. This is one of them. The Freshwater Runs Deep hoodie is a bold declaration for everyone who feels most alive on the shoreline, the dock, or anywhere the Great Lakes call home. Northern Michigan coordinates sit beneath the graphic — a nod to the waters that define…
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$60.00 – $69.00Price range: $60.00 through $69.00Some things run deeper than the water itself. This is one of them. The Freshwater Runs Deep hoodie is a bold declaration for everyone who feels most alive on the shoreline, the dock, or anywhere the Great Lakes call home. Northern Michigan coordinates sit beneath the graphic — a nod to the waters that define…
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$28.00 – $33.50Price range: $28.00 through $33.50Celebrate your connection to the water with a piece from our Heritage Collection. This tee features a timeless, rustic design that captures the essence of life by the shore. With a vintage-inspired illustration of a freighter passing by the sand dunes, it’s a tribute to the authentic “Up North Native” spirit. Whether you’re spending the…
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$32.00 – $40.00Price range: $32.00 through $40.00Native to the North. This isn’t just a t-shirt — it’s a feeling. The Great Lakes Soul Heritage graphic sits front and center, a nod to the freighters, shorelines, and wide-open water that define life up north. Lightweight and easy wearing, this relaxed fit tee is perfect for dock mornings, shoreline walks, and every slow…
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$58.00 – $63.50Price range: $58.00 through $63.50The ultimate “shoreline layer,” this lightweight hoodie is designed for those transitional moments when the breeze picks up off the water. Part of our Heritage Collection, it features a warm, vintage brown ink that captures the nostalgic spirit of coastal life. • 100% ring-spun cotton • Lightweight fabric: 6.4 oz./yd.² (217 g/m²) • Relaxed fit…
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$58.00 – $63.50Price range: $58.00 through $63.50The “Great Lakes Soul” crewneck is a tribute to the quiet, rugged spirit of life Up North. Featuring a finely detailed, hand-sketched Great Lakes freighter navigating the dunes and beach grass, this design captures the timeless essence of the freshwater coast. This sweatshirt provides a soft, worn-in feel, vintage-washed colors, and a relaxed fit—ideal for…