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From mornings at the dock to afternoons in town, this lightweight tee is an easy everyday layer. It features the Wake on the Lake signature logo across the chest, a classic crew neck, and a regular unisex fit. The soft ring spun cotton blend feels comfortable on its own or under a sweatshirt when the…
The Freshwater Spirit Tee pairs a hand-drawn paddleboard-inspired graphic with flowing water details and a rich pop of turquoise against deep brown. A subtle Wake on the Lake print on the sleeve finishes it off without taking away from the artwork. Easy to wear on its own or layered with your favorite flannel, this one…
The Paddle to Explore, Camp by the Shore Ringer Tee captures the spirit of Northern Michigan in a clean, timeless design. Featuring a vintage-inspired paddler, pine shoreline, and sunset graphic, it’s made for those who feel most at home where the water meets the woods. Soft, comfortable, and finished with classic contrast trim, this retro-style…
Featuring an original canoe graphic inspired by the Great Lakes, this design celebrates the connection between freshwater, adventure, and Northern heritage. It’s an easy everyday shirt whether you’re paddling Lake Michigan, camping Up North, or simply wishing you were. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142…
The haunting call of a loon across a glass-still lake is the ultimate Northwoods anthem. Featuring a vintage-inspired, hand-drawn loon illustration, this “Sound of the North” tee is a tribute to those early morning moments. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142 g/m²) • Pre-shrunk fabric…
Native to the North. This isn’t just a t-shirt — it’s a feeling. The Great Lakes Soul Heritage graphic sits front and center, a nod to the freighters, shorelines, and wide-open water that define life up north. Lightweight and easy wearing, this relaxed fit tee is perfect for dock mornings, shoreline walks, and every slow…
Celebrate your connection to the water with a piece from our Heritage Collection. This tee features a timeless, rustic design that captures the essence of life by the shore. With a vintage-inspired illustration of a freighter passing by the sand dunes, it’s a tribute to the authentic “Up North Native” spirit. Whether you’re spending the…
The Freshwater Runs Deep Tee was designed for those who carry the water with them. Featuring our signature heritage graphic with a subtle North Star, horizon line, and Northern Michigan coordinates, this piece blends timeless lake culture with modern comfort. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.²…
Escape the noise. The Where the Signal Drops tee is built for early mornings on the water, late sunsets, and weekends that don’t need a Wi-Fi connection. Designed with a clean back print and subtle front emblem, this piece keeps it simple while saying everything. Featuring Northern Michigan coordinates, it’s a nod to the places…
Our “Sound of the North” Ringer Tee brings a vintage edge to your outdoor wardrobe. The centerpiece features our hand-drawn loon illustration, a tribute to the hauntingly beautiful tremolo that defines Northwoods mornings. This lightweight cotton tee features a relaxed fit and contrast trims that give it a retro look. • 100% combed ring-spun cotton…
This soft, breathable tee features our signature bear-and-compass graphic surrounded by pine trees and a cozy tent scene—bringing the spirit of “Up North” wherever you roam. Whether you’re pitching a tent, paddling at sunrise, or just vibing with nature from your porch, this shirt is your go-to for laid-back exploration. The tri-blend fabric creates a…
Show your northern pride with the Up North Paddle Tee! The bold graphic says “UP NORTH” loud and proud, with crossed paddles and a Great Lakes silhouette that spark instant nostalgia. Whether you’re paddling out or kicking back in jeans and a flannel, this shirt keeps the adventure close to heart. • 100% combed and…
Show off your love for lake life with our Signature Logo T-shirt. Featuring the Wake on the Lake logo in rustic brown, it’s perfect to wear alone or layer with your favorite flannel, hoodie, or denim jacket for a laid-back lakeside look that works year-round. • 100% combed and ring-spun cotton (Heather colors contain polyester)…
This racerback tank features the Wake on the Lake signature logo, making it the perfect base layer for paddleboard mornings to pumpkin patch afternoons. Pair it with flannels, hoodies, or your favorite denim jacket to carry that lakeside spirit into fall. Soft, lightweight, and form-fitting with a flattering cut and raw edge seams for an…
Feelin’ Fresh, lookin’ fly. Built for the lake life. Heathered hues, soft cotton, and a clean fish design make this tee a staple for anglers and adventurers alike. No frills—just fresh. It’s comfortable and flattering for all. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142 g/m²) •…
This t-shirt is everything you’ve dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It’s comfortable and flattering for all. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142 g/m²) • Pre-shrunk fabric • Side-seamed construction • Shoulder-to-shoulder taping