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  • Paddle to Explore, Camp by the Shore Lightweight Hoodie

    Paddle to Explore, Camp by the Shore Lightweight Hoodie

    Price range: $58.00 through $64.00

    Paddle to Explore, Camp by the Shore Lightweight Hoodie | Lake Life Camping Hoodie. This vintage graphic design speaks to anyone who lives for weekends on the water. Built for comfort and easy layering, whether you’re paddling at sunrise or just repping your love of the outdoors. Makes a great gift for campers, kayakers, and…

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  • Lake Superior "Wild Shores" Midweight Hoodie

    Lake Superior “Wild Shores” Midweight Hoodie

    Price range: $65.00 through $75.50

    Bold, untamed, and unforgettable. Inspired by the powerful waves and rugged shoreline of Lake Superior, this midweight hoodie captures the spirit of the largest Great Lake with a clean, minimalist design. Perfect for crisp mornings, shoreline hikes, campfires, and anyone drawn to the wild beauty of Superior. • 80% cotton, 20% recycled polyester • Heather…

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  • Lake Michigan "Open Waters • Wild Hearts" Midweight Hoodie

    Lake Michigan “Open Waters • Wild Hearts” Midweight Hoodie

    Price range: $65.00 through $76.00

    From morning sails to endless summer afternoons, this Lake Michigan Midweight Hoodie celebrates the freedom of open water. Featuring a minimalist sailboat design inspired by the Great Lakes, it’s made for shoreline adventures, marina sunsets, and wherever lake life takes you. • 80% cotton, 20% recycled polyester • Heather Gray is 70% cotton, 30% recycled…

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  • Lake Huron "Early Light" Midweight Hoodie

    Lake Huron “Early Light” Midweight Hoodie

    Price range: $65.00 through $75.50

    Inspired by quiet sunrises and peaceful mornings along Michigan’s Sunrise Side, the Lake Huron “Early Light” Midweight Hoodie captures the calm beauty of first light on the water. Soft, comfortable, and made for cool mornings, campfires, and year-round layering. A timeless design for those who know the best moments on the lake happen before the…

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  • Native to the North Canoe Tee

    Native to the North Canoe Tee

    Price range: $32.00 through $43.50

    Featuring an original canoe graphic inspired by the Great Lakes, this design celebrates the connection between freshwater, adventure, and Northern heritage. It’s an easy everyday shirt whether you’re paddling Lake Michigan, camping Up North, or simply wishing you were. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142…

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  • The "Sound of the North" Loon Premium Sweatshirt

    The “Sound of the North” Loon Premium Sweatshirt

    Price range: $52.00 through $59.00

    Capture the most iconic sound of the Great Lakes. This premium cream crewneck features our minimalist loon design, honoring the quiet spirit of the Northwoods. Built with a soft-wash finish for a broken-in feel from the first wear, it’s the perfect layer for sunset on the dock or a slow morning by the water. •…

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  • The "Sound of the North" Loon Heritage Tee

    The “Sound of the North” Loon Heritage Tee

    Price range: $30.00 through $35.50

    The haunting call of a loon across a glass-still lake is the ultimate Northwoods anthem. Featuring a vintage-inspired, hand-drawn loon illustration, this “Sound of the North” tee is a tribute to those early morning moments. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142 g/m²) • Pre-shrunk fabric…

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  • Michigan Lake Life Anchor Long Sleeve Tee

    Michigan Lake Life Anchor Long Sleeve Tee

    Price range: $38.00 through $41.50

    Celebrate the spirit of the Great Lakes with this classic, unisex, versatile long sleeve tee. Designed for those who feel most at home where the water meets the shore, this shirt combines a timeless nautical aesthetic with modern comfort. • 100% airlume combed ring-spun cotton • Heather colors are 52% combed and ring-spun cotton, 48%…

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  • Great Lakes Soul Women's Relaxed Fit Tee

    Great Lakes Soul Women’s Relaxed Fit Tee

    Price range: $32.00 through $40.50

    Native to the North. This isn’t just a t-shirt — it’s a feeling. The Great Lakes Soul Heritage graphic sits front and center, a nod to the freighters, shorelines, and wide-open water that define life up north. Lightweight and easy wearing, this relaxed fit tee is perfect for dock mornings, shoreline walks, and every slow…

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  • Great Lakes Soul Heritage Tee

    Great Lakes Soul Heritage Tee

    Price range: $28.00 through $33.50

    Celebrate your connection to the water with a piece from our Heritage Collection. This tee features a timeless, rustic design that captures the essence of life by the shore. With a vintage-inspired illustration of a freighter passing by the sand dunes, it’s a tribute to the authentic “Up North Native” spirit. Whether you’re spending the…

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  • Freshwater Runs Deep Hooded Long Sleeve Tee

    Freshwater Runs Deep Hooded Long Sleeve Tee

    Price range: $42.00 through $45.50

    The perfect layer for every moment on the water. The Freshwater Runs Deep hooded long sleeve tee in Bella+Canvas 3512 triblend — impossibly soft, lightweight, and made for those in-between moments when a t-shirt isn’t enough and a hoodie is too much. Northern Michigan coordinates sit beneath our boldest design — a quiet nod to…

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  • Freshwater Runs Deep Hoodie - Navy Graphic

    Freshwater Runs Deep Hoodie – Navy Graphic

    Price range: $58.00 through $67.00

    Some things run deeper than the water itself. This is one of them. The Freshwater Runs Deep hoodie is a bold declaration for everyone who feels most alive on the shoreline, the dock, or anywhere the Great Lakes call home. Northern Michigan coordinates sit beneath the graphic — a nod to the waters that define…

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  • Freshwater Runs Deep Premium Midweight Hoodie-Cream Graphic

    Freshwater Runs Deep Premium Midweight Hoodie-Cream Graphic

    Price range: $64.00 through $73.50

    The Freshwater Runs Deep Midweight Hoodie was designed for those who feel most at home near the lake. Featuring a vintage-inspired graphic with Northern Michigan coordinates and classic maritime styling, this hoodie delivers everyday comfort with a timeless Great Lakes aesthetic. The soft midweight fleece makes it the perfect layer for cool summer nights at…

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  • Freshwater Runs Deep Premium Midweight Hoodie - Navy Graphic

    Freshwater Runs Deep Premium Midweight Hoodie – Navy Graphic

    Price range: $64.00 through $73.50

    The Freshwater Runs Deep Midweight Hoodie was designed for those who feel most at home near the lake. Featuring a vintage-inspired graphic with Northern Michigan coordinates and classic maritime styling, this hoodie delivers everyday comfort with a timeless Great Lakes aesthetic. The soft midweight fleece makes it the perfect layer for cool summer nights at…

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  • Signature Logo Hooded Long-Sleeve Tee

    Signature Logo Hooded Long-Sleeve Tee

    Price range: $42.00 through $46.00

    Layer up in lakeside comfort with our Signature Logo Hooded Long-Sleeve Tee. Featuring the iconic Wake on the Lake emblem, this lightweight hooded long sleeve tee is made for sunrise paddles, campfire hangs, and everything in between. Soft, breathable, and effortlessly stylish—it’s your go-to for cozy adventures and laid-back lake days. • 100% airlume combed…

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  • Freshwater Territory Great Lakes Distressed Dad Hat

    Freshwater Territory Great Lakes Distressed Dad Hat

    $32.00

    A laid-back distresses dad hat made for lake people, northwoods wanderers, and anyone who feels most at home near the water. Featuring a clean Freshwater Territory design on the front and Wake on the Lake embroidery on the back, this cap brings that simple, worn-in, outdoorsy feel to your everyday look. Easy to wear, easy…

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