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  • Freshwater Runs Deep Back Graphic Tee

    Freshwater Runs Deep Back Graphic Tee

    Price range: $34.00 through $40.50

    The Freshwater Runs Deep Tee was designed for those who carry the water with them. Featuring our signature heritage graphic with a subtle North Star, horizon line, and Northern Michigan coordinates, this piece blends timeless lake culture with modern comfort. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.²…

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  • Freshwater Runs Deep Garment-dyed Lightweight Hoodie

    Freshwater Runs Deep Garment-dyed Lightweight Hoodie

    Price range: $58.00 through $66.00

    The Freshwater Runs Deep lightweight hoodie in is garment-dyed soft, relaxed fit, and made for everyone who feels most alive near freshwater. Northern Michigan coordinates. Wake on the Lake heritage. Comfort Colors 1467 quality that only gets better with time. For those who’d rather be at the lake. Always. • 100% ring-spun cotton • Lightweight…

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  • Freshwater Runs Deep Hoodie - Cream Graphic

    Freshwater Runs Deep Hoodie – Cream Graphic

    Price range: $60.00 through $69.00

    Some things run deeper than the water itself. This is one of them. The Freshwater Runs Deep hoodie is a bold declaration for everyone who feels most alive on the shoreline, the dock, or anywhere the Great Lakes call home. Northern Michigan coordinates sit beneath the graphic — a nod to the waters that define…

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  • Great Lakes Soul Garment-dyed Lightweight Hoodie

    Great Lakes Soul Garment-dyed Lightweight Hoodie

    Price range: $58.00 through $63.50

    The ultimate “shoreline layer,” this lightweight hoodie is designed for those transitional moments when the breeze picks up off the water. Part of our Heritage Collection, it features a warm, vintage brown ink that captures the nostalgic spirit of coastal life. • 100% ring-spun cotton • Lightweight fabric: 6.4 oz./yd.² (217 g/m²) • Relaxed fit…

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  • Great Lakes Soul Garment-dyed Crewneck Sweatshirt

    Great Lakes Soul Garment-dyed Crewneck Sweatshirt

    Price range: $58.00 through $63.50

    The “Great Lakes Soul” crewneck is a tribute to the quiet, rugged spirit of life Up North. Featuring a finely detailed, hand-sketched Great Lakes freighter navigating the dunes and beach grass, this design captures the timeless essence of the freshwater coast. This sweatshirt provides a soft, worn-in feel, vintage-washed colors, and a relaxed fit—ideal for…

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  • Where the Signal Drops Crewneck Sweatshirt

    Where the Signal Drops Crewneck Sweatshirt

    Price range: $48.00 through $52.50

    Rugged, minimalistic, and designed for that moment when the bars on your phone disappear and the noise of the world finally fades. We built this crewneck for those exact coordinates. This is your essential layer for the quiet corners of the North. No signal, no distractions—just the lake. • 50% cotton, 50% polyester • Pre-shrunk…

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  • The Up North Native Large Tote Bag

    The Up North Native Large Tote Bag

    $39.50

    >Designed for those who feel most at home where the pine trees meet the shore. This isn’t just a bag; it’s a staple for paddlers, explorers, and beach days on the lake. • 100% polyester • Maximum weight limit – 44lbs (20kg) • Large inside pocket • Comfortable cotton webbing handles • Vibrant colors that…

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  • Where the Signal Drops Tee – Northern Michigan Lake Shirt

    Where the Signal Drops Tee – Northern Michigan Lake Shirt

    Price range: $34.00 through $40.50

    Escape the noise. The Where the Signal Drops tee is built for early mornings on the water, late sunsets, and weekends that don’t need a Wi-Fi connection. Designed with a clean back print and subtle front emblem, this piece keeps it simple while saying everything. Featuring Northern Michigan coordinates, it’s a nod to the places…

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  • The "Sound of the North" Glossy Mug

    The “Sound of the North” Glossy Mug

    Price range: $16.50 through $20.50

    There is no sound quite like the haunting call of a loon echoing across a glass-still lake at dawn. We designed the Sound of the North Mug to be the perfect companion for those quiet, early morning moments on the dock. • Ceramic • 11 oz mug dimensions: 3.8″ (9.6 cm) in height, 3.2″ (8.2…

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  • The "Sound of the North" Vintage Ringer Tee

    The “Sound of the North” Vintage Ringer Tee

    Price range: $32.50 through $35.50

    Our “Sound of the North” Ringer Tee brings a vintage edge to your outdoor wardrobe. The centerpiece features our hand-drawn loon illustration, a tribute to the hauntingly beautiful tremolo that defines Northwoods mornings. This lightweight cotton tee features a relaxed fit and contrast trims that give it a retro look. • 100% combed ring-spun cotton…

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  • Michigan Lake Life Stainless Steel Tumbler

    Michigan Lake Life Stainless Steel Tumbler

    $34.00

    Crafted from durable stainless steel, it keeps your drinks hot or cold for hours—whether it’s coffee at sunrise or an ice-cold drink by the water. The slim design fits comfortably in your hand and most cup holders, making it your go-to companion on the road or at the lake. • High-grade stainless steel tumbler •…

  • Michigan Lake Life Anchor Hoodie

    Michigan Lake Life Anchor Hoodie

    Price range: $56.00 through $59.00

    Embrace the spirit of the Great Lakes with our Michigan Lake Life Anchor Hoodie. Featuring a timeless anchor design with “Michigan” and “Lake Life” woven into a classic nautical banner, this hoodie captures everything you love about waterfront living. Printed on the front for a bold yet clean look, the design is complemented by a…

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  • Lake Michigan Vintage Paddleboard White Glossy Mug

    Lake Michigan Vintage Paddleboard White Glossy Mug

    $16.50

    Channel timeless lakeside nostalgia with the Lake Michigan Paddle & Board Mug featuring the vintage badge design. Perfect for your morning coffee, evening tea, or a cozy fireside cocoa, this mug is a must-have for anyone who loves a touch of vintage lake life charm. • Ceramic • 11 oz mug dimensions: 3.8″ (9.6 cm)…

  • Lake Therapy Hoodie

    Lake Therapy Hoodie

    Price range: $56.00 through $59.00

    Find your calm in the current. The Lake Therapy Hoodie is built for those who recharge by the water, featuring a sleek dual-board graphic and vertical “Lake Therapy” text. With our signature logo tucked into the design, this hoodie channels quiet mornings, paddleboard reflections, and the kind of peace only nature provides. • 100% cotton…

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  • Lake Therapy Hooded Long-Sleeve Tee

    Lake Therapy Hooded Long-Sleeve Tee

    Price range: $42.00 through $45.50

    Let the lake do the talking. The Lake Therapy Hooded Long Sleeve Tee is your go-to layer for laid-back mornings, paddleboard reflections, and shoreline escapes. Featuring a sleek double-board graphic and vertical “Lake Therapy” text, this lightweight hooded long sleeve tee channels calm, clarity, and just the right amount of edge. • 100% airlume combed…

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  • Signature Logo Fisherman Beanie

    Signature Logo Fisherman Beanie

    $29.50

    This classic cuffed beanie features a textured knit and is finished with our exclusive signature logo patch, blending comfort with distinctive outdoor style. The earthy tones of the embroidered patch and the beanie’s nature-inspired colors make it a staple for lake lovers, paddlers, and anyone who values warmth and individuality. • 100% acrylic • Wide,…

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