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  • Signature Logo Crewneck Premium Sweatshirt

    Signature Logo Crewneck Premium Sweatshirt

    Price range: $50.00 through $57.00

    Show off your love for the lake with our signature logo crew neck sweatshirt. Soft fleece interior, relaxed fit, and rustic vibes make it perfect for cool mornings, bonfire nights, or everyday comfort. • 100% cotton face • 65% cotton, 35% polyester • Charcoal Heather is 55% cotton, 45% polyester • Fabric weight: 8.5 oz/y²…

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  • Freshwater Runs Deep Trucker Cap

    Freshwater Runs Deep Trucker Cap

    $29.00

    Freshwater Runs Deep trucker cap with a navy front, mesh back, and Great Lakes-inspired design. A casual everyday hat made for lake days, fishing, boating, and outdoor adventures. • 26% cotton, 74% polyester • Mid-profile cap with a low-profile embroidery area • Structured, six-panel cap • 3.5″ crown (8.9 cm) • Hard buckram front panels…

  • Freshwater Runs Deep Distressed Dad Hat

    Freshwater Runs Deep Distressed Dad Hat

    $32.00

    This vintage-washed distressed dad hat is made for early mornings on the dock, rocky shoreline walks, and every adventure in between. The embroidered Freshwater Runs Deep patch with Michigan state graphic says exactly where your heart is, without having to say a word. • 100% pre-shrunk cotton twill • Soft crown • 6 sewn eyelets…

  • Freshwater Territory Rope Cap

    Freshwater Territory Rope Cap

    $34.00

    A nod to the vast waters that shape our winters and define our summers. This classic rope cap brings a timeless, vintage-inspired silhouette to your everyday gear. Featuring the Great Lakes and our signature “Freshwater Territory” graphic in high-density front embroidery, it’s finished with a crisp accent rope across the brim and “Wake on the…

  • The "Sound of the North" Loon Premium Midweight Hoodie

    The “Sound of the North” Loon Premium Midweight Hoodie

    Price range: $64.00 through $74.00

    You know the sound. That haunting loon call drifting across still water at dawn — it’s the sound of being exactly where you’re supposed to be. The Sound of the North Hoodie was made for people who live for that moment. A vintage-inspired loon graphic in forest green on a premium pullover that’s soft enough…

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  • Freshwater Territory — Native to the North Crewneck Sweatshirt

    Freshwater Territory — Native to the North Crewneck Sweatshirt

    Price range: $52.00 through $61.00

    Built for those who wake up on the lake and wouldn’t have it any other way. This Lane Seven premium crewneck features the iconic Freshwater Territory paddle board graphic with the tagline Native to the North — Wake on the Lake, finished with a Michigan state silhouette. The Lane Seven Premium Crewneck is a step…

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  • Freshwater Runs Deep Ceramic Mug

    Freshwater Runs Deep Ceramic Mug

    Price range: $16.50 through $20.50

    Crafted for early dockside mornings, lakeside sunrises, and the first quiet cup of the day. This classic ceramic mug features our custom “Freshwater Runs Deep” typography—a nod to the deep connection we share with the waters of Northern Michigan. Complete with a subtle compass star and the exact coordinates of our favorite northern shores, it’s…

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  • Freshwater Territory Garment-dyed Lightweight Hoodie

    Freshwater Territory Garment-dyed Lightweight Hoodie

    Price range: $58.00 through $66.00

    Our Freshwater Territory lightweight garment-dyed hoodie is made for life on the water — soft, broken-in, and designed with that perfectly faded vintage feel from day one. Featuring our Freshwater Territory graphic in a muted sage green, this hoodie captures everything we love about Northern Michigan summers: quiet shorelines, freshwater mornings, and living a little…

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  • Freshwater Territory Premium Midweight Hoodie

    Freshwater Territory Premium Midweight Hoodie

    Price range: $64.00 through $72.50

    The Freshwater Territory Midweight Hoodie brings together everything the Great Lakes stand for – open water, native roots, and the pull north that never quite leaves you. Lane Seven LS14001 premium midweight fleece — substantial enough for cool mornings on the dock, soft enough to never want to take off. Relaxed unisex fit with a…

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  • Signature Logo Stemless Wine Glass

    Signature Logo Stemless Wine Glass

    $22.00

    Sip slow with a glass that keeps things simple, timeless, and a little bit outdoorsy. This stemless wineglass features our signature logo, making it an easy favorite for quiet evenings, cabin nights, or any lake-side pour. • Glass material • Simple and sleek design • Volume: 15 oz (443 ml) • Not dishwasher or microwave…

  • Freshwater Runs Deep Back Graphic Tee

    Freshwater Runs Deep Back Graphic Tee

    Price range: $34.00 through $40.50

    The Freshwater Runs Deep Tee was designed for those who carry the water with them. Featuring our signature heritage graphic with a subtle North Star, horizon line, and Northern Michigan coordinates, this piece blends timeless lake culture with modern comfort. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.²…

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  • Freshwater Runs Deep Garment-dyed Lightweight Hoodie

    Freshwater Runs Deep Garment-dyed Lightweight Hoodie

    Price range: $58.00 through $66.00

    The Freshwater Runs Deep lightweight hoodie in is garment-dyed soft, relaxed fit, and made for everyone who feels most alive near freshwater. Northern Michigan coordinates. Wake on the Lake heritage. Comfort Colors 1467 quality that only gets better with time. For those who’d rather be at the lake. Always. • 100% ring-spun cotton • Lightweight…

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  • Freshwater Runs Deep Hoodie - Cream Graphic

    Freshwater Runs Deep Hoodie – Cream Graphic

    Price range: $58.00 through $67.00

    Some things run deeper than the water itself. This is one of them. The Freshwater Runs Deep hoodie is a bold declaration for everyone who feels most alive on the shoreline, the dock, or anywhere the Great Lakes call home. Northern Michigan coordinates sit beneath the graphic — a nod to the waters that define…

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  • Great Lakes Soul Garment-dyed Lightweight Hoodie

    Great Lakes Soul Garment-dyed Lightweight Hoodie

    Price range: $58.00 through $63.50

    The ultimate “shoreline layer,” this lightweight hoodie is designed for those transitional moments when the breeze picks up off the water. Part of our Heritage Collection, it features a warm, vintage brown ink that captures the nostalgic spirit of coastal life. • 100% ring-spun cotton • Lightweight fabric: 6.4 oz./yd.² (217 g/m²) • Relaxed fit…

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  • Great Lakes Soul Garment-dyed Crewneck Sweatshirt

    Great Lakes Soul Garment-dyed Crewneck Sweatshirt

    Price range: $58.00 through $63.50

    The “Great Lakes Soul” crewneck is a tribute to the quiet, rugged spirit of life Up North. Featuring a finely detailed, hand-sketched Great Lakes freighter navigating the dunes and beach grass, this design captures the timeless essence of the freshwater coast. This sweatshirt provides a soft, worn-in feel, vintage-washed colors, and a relaxed fit—ideal for…

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  • Where the Signal Drops Crewneck Sweatshirt

    Where the Signal Drops Crewneck Sweatshirt

    Price range: $48.00 through $52.50

    Rugged, minimalistic, and designed for that moment when the bars on your phone disappear and the noise of the world finally fades. We built this crewneck for those exact coordinates. This is your essential layer for the quiet corners of the North. No signal, no distractions—just the lake. • 50% cotton, 50% polyester • Pre-shrunk…

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