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  • Signature Logo T-shirt

    Signature Logo T-shirt

    Price range: $28.00 through $32.50

    Show off your love for lake life with our Signature Logo T-shirt. Featuring the Wake on the Lake logo in rustic brown, it’s perfect to wear alone or layer with your favorite flannel, hoodie, or denim jacket for a laid-back lakeside look that works year-round. • 100% combed and ring-spun cotton (Heather colors contain polyester)…

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  • Signature Logo White Glossy Mug

    Signature Logo White Glossy Mug

    $16.50

    Start your day with a splash of lakeside energy. Our Signature Logo Mug features the Wake on the Lake emblem—surfboard, pine trees, and waves, —capturing the spirit of adventure and calm in every sip. Whether you’re lakeside or dreaming of it, this glossy white ceramic mug brings rustic charm and fresh vibes to your morning…

  • Mermaid Racerback Tank

    Mermaid Racerback Tank

    $29.50

    Whether you’re paddling through morning mist or soaking up sunset vibes, this tank is your go-to for summer freedom and fall layers. Featuring a bold mermaid graphic and the cheeky slogan “Great Lakes Feelin’ Fresh,” it’s a tribute to the wild, whimsical spirit of lake life. This racerback tank is soft, lightweight, and form-fitting with…

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  • Signature Logo Racerback Tank

    Signature Logo Racerback Tank

    $29.50

    This racerback tank features the Wake on the Lake signature logo, making it the perfect base layer for paddleboard mornings to pumpkin patch afternoons. Pair it with flannels, hoodies, or your favorite denim jacket to carry that lakeside spirit into fall. Soft, lightweight, and form-fitting with a flattering cut and raw edge seams for an…

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  • Signature Logo Long Sleeve Tee

    Signature Logo Long Sleeve Tee

    Price range: $46.00 through $49.00

    Celebrate lakeside living in style with our Signature Logo Long Sleeve Tee. Featuring the iconic Wake on the Lake emblem—paddleboard, trees, and waves—this shirt is a wearable tribute to adventure, calm, and connection. Soft, breathable, and made for layering, it’s perfect for dock mornings, trail walks, or cozy nights by the fire. • 100% airlume…

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  • Feelin' Fresh Fish Hoodie

    Feelin’ Fresh Fish Hoodie

    Price range: $58.00 through $63.50

    This cozy midweight hoodie celebrates everything we love about the Great Lakes—early paddles, late-night bonfires, and that unmistakable feeling of being surrounded by water and wonder. With “Feelin’ Fresh” and “Great Lakes” boldly printed on the back, plus a subtle chest logo, it’s made for those who fish, hike, float, and breathe in the wild….

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  • Feelin" Fresh Fish T-shirt

    Feelin” Fresh Fish T-shirt

    Price range: $32.00 through $38.00

    Feelin’ Fresh, lookin’ fly. Built for the lake life. Heathered hues, soft cotton, and a clean fish design make this tee a staple for anglers and adventurers alike. No frills—just fresh. It’s comfortable and flattering for all. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142 g/m²) •…

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  • Women's Mermaid Relaxed T-Shirt

    Women’s Mermaid Relaxed T-Shirt

    Price range: $28.00 through $36.00

    This just might be the softest and most comfortable women’s t-shirt you’ll ever own. Featuring the minimalist mermaid design surrounded by waves and stars, paired with the cheeky slogan “Great Lakes Feelin’ Fresh.” Made for dreamers, drifters, and anyone who feels at home in the water. Perfect on its own or paired with your favorite…

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  • Paddle Up North Hoodie

    Paddle Up North Hoodie

    Price range: $56.00 through $61.50

    Stay Warm. Go Up North. This ultra-soft hoodie is perfect for your up north adventures. Whether you’re gathering firewood or sipping coffee on the dock, it wraps you in warmth and lakeside charm. The bold paddle-and-lakes design brings a touch of wilderness pride to your everyday wear. • 100% cotton face • 65% ring-spun cotton,…

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  • Signature Logo Hoodie

    Signature Logo Hoodie

    Price range: $62.00 through $65.00

    Who knew that the softest hoodie you’ll ever own comes with such a cool design. Perfect for lake days, road trips, or just dreaming of the water. You won’t regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chilly evenings. • 100% cotton face • 65% ring-spun…

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  • Signature Logo Hoodie

    Signature Logo Hoodie

    Price range: $62.00 through $65.00

    Who knew that the softest hoodie you’ll ever own comes with such a cool design. Perfect for lake days, road trips, or just dreaming of the water. You won’t regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chilly evenings. • 100% cotton face • 65% ring-spun…

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  • Mermaid Feelin' Fresh T-shirt

    Mermaid Feelin’ Fresh T-shirt

    Price range: $26.00 through $29.00

    This t-shirt is everything you’ve dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It’s comfortable and flattering for all. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142 g/m²) • Pre-shrunk fabric • Side-seamed construction • Shoulder-to-shoulder taping

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  • Signature Logo Dad Hat

    Signature Logo Dad Hat

    $29.50

    Dad hats aren’t just for dads. This one’s got a low profile with an adjustable strap and curved visor. • 100% chino cotton twill • Green Camo color is 35% chino cotton twill, 65% polyester • Unstructured, 6-panel, low-profile • 6 embroidered eyelets • 3 ⅛” (7.6 cm) crown • Adjustable strap with antique buckle

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  • Feather Latte Mug

    Feather Latte Mug

    $16.00

    Hear that? That’s the sound of your quiet, stress-free morning. Kick off your morning coffee ritual or cozy up with a late-night tea with this mug. It’s dishwasher safe—so that’s one less thing for you to worry about. It’s also suitable for microwaves, so feel free to try those mug cake recipes! • 100% white…

  • Embroidered Champion Packable Jacket

    Embroidered Champion Packable Jacket

    Price range: $75.00 through $78.50

    Protect yourself from the elements with this Champion packable jacket. This wind and rain resistant polyester jacket with a detailed embroidery design has a practical hood, front kangaroo pocket, and zipped pouch pocket which you can pull out and use to scrunch the jacket into for convenient storage. • 100% polyester micro poplin • Wind…

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  • Riding the Wave T-shirt

    Riding the Wave T-shirt

    Price range: $34.50 through $37.50

    This t-shirt is everything you’ve dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It’s comfortable and flattering for all. • 100% combed and ring-spun cotton (Heather colors contain polyester) • Fabric weight: 4.2 oz./yd.² (142 g/m²) • Pre-shrunk fabric • Side-seamed construction • Shoulder-to-shoulder taping

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