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The Lake Soul Premium Crewneck features our vintage-inspired Lake Soul design with a sunset reflected across the water. Soft, comfortable, and easy to layer, it’s made for cool lake days, quiet mornings, and wherever your lake soul feels at home. • 100% cotton face • 65% cotton, 35% polyester • Charcoal Heather is 55% cotton,…
The Lake Soul Garment-Dyed Crewneck pairs our vintage-inspired Lake Soul design with the soft, lived-in look of Comfort Colors. Featuring warm cream lettering and a muted rust sunset, it’s an easy, relaxed layer made for slow mornings, cool lake days, and wherever the water takes you. • 80% ring-spun cotton, 20% polyester • Garment-dyed 3-end…
The Freshwater Territory Compass Hoodie pairs bold vintage lettering with a classic compass and subtle Great Lakes details. Finished in warm ivory, muted lake blue, and rust tones, it’s an easy everyday layer made for those who are always drawn back to freshwater. • 100% cotton face • 65% ring-spun cotton, 35% polyester • Front…
Made for cooler days and getting away from it all. The Up North Hoodie features a vintage sun and pine design with the words “where the road ends & the water begins.” Comfortable, relaxed, and easy to layer for road trips, lake weekends, and wherever Up North takes you. • 100% cotton face • 65%…
Head Up North and leave the noise behind. The Up North Tee features a vintage-inspired sun and pine design with the words “where the road ends & the water begins.” Finished with subtle Wake on the Lake sleeve branding, it’s an easy everyday tee made for road trips, lake weekends, and wherever Up North takes…
The lake has a way of staying with you. The Lake Soul Midweight Hoodie pairs distressed lake-blue lettering with a muted rust sunset and reflection for an easy, lived-in feel. Finished with the Wake on the Lake signature, it’s made for slow mornings, cool evenings, and getting back to the water whenever you can. •…
Some places just feel like home. The Lake Soul Midweight Hoodie features vintage cream lettering with a muted rust sunset reflected across the water. Finished with the Wake on the Lake signature, it’s a comfortable midweight layer made for cool mornings, evenings by the water, and wherever your lake soul takes you. • 80% cotton,…
Clean, understated, and made for everyday wear, the Wake on the Lake Signature Embroidered Hoodie features our signature logo embroidered at the chest for a subtle nod to life up north. The minimal design makes this one easy to throw on for cool mornings by the water, weekends at the cabin, evenings around the fire,…
The Freshwater Spirit Crewneck features a hand-drawn paddleboard and dreamcatcher-inspired design in turquoise, finished with flowing water details and subtle Wake on the Lake branding. The classic crewneck fit and soft fleece interior make it an easy layer for cool mornings, shoreline walks, campfires, and those first crisp days when summer starts giving way to…
The Freshwater Spirit Tee pairs a hand-drawn paddleboard-inspired graphic with flowing water details and a rich pop of turquoise against deep brown. A subtle Wake on the Lake print on the sleeve finishes it off without taking away from the artwork. Easy to wear on its own or layered with your favorite flannel, this one…
Find Your Balance was inspired by the calm that only comes from time on the water. Featuring a minimalist paddleboard design, this soft unisex crewneck is made for cool mornings, post-paddle evenings, and everyday lake life. • 80% ring-spun cotton, 20% polyester • Garment-dyed 3-end fleece with a 100% cotton face • Fabric weight: 9.5…
Made for crisp mornings on the water and cool evenings around the campfire, our Find Your Balance Long Sleeve Tee offers lightweight comfort with a design inspired by life on the lake. • 100% airlume combed ring-spun cotton • Heather colors are 52% combed and ring-spun cotton, 48% polyester • Athletic Heather and Black Heather…
Life feels better on the water. Our Find Your Balance Graphic Tee is inspired by paddleboard adventures, peaceful mornings, and the calm that comes from spending time outdoors. Featuring an original Wake on the Lake design, this ultra-soft tee is perfect for paddleboarding, beach days, camping, or everyday wear. • 100% combed and ring-spun cotton…
Find your balance wherever the water takes you. Designed for paddleboard lovers and lake days, this lightweight racerback tank is soft, breathable, and ready for every adventure—from sunrise paddles to afternoons at the beach. • 50% polyester, 25% combed ring-spun cotton, 25% rayon • Fabric weight: 4.2 oz/yd² (142 g/m²) • 32 singles • Fabric…
Celebrate the waters that shape us with the Freshwater Territory Retro Trucker Hat. Featuring a clean embroidered design of the Great Lakes paired with our signature Freshwater Territory text, this classic mesh-back cap is made for long lake days, campfires, road trips, and everything in between. With its structured front, breathable mesh back, and adjustable…
The Paddle to Explore, Camp by the Shore Ringer Tee captures the spirit of Northern Michigan in a clean, timeless design. Featuring a vintage-inspired paddler, pine shoreline, and sunset graphic, it’s made for those who feel most at home where the water meets the woods. Soft, comfortable, and finished with classic contrast trim, this retro-style…
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